My Catering Management Assignment

Catering Management Assignment

Introduction

Casa Raya Restaurant & Catering is one of the newest restaurants in Kota Kinabalu, Sabah that situated in Alamesra. There are several shops and restaurants which the customers be able to patronise around the Alamesra area. This restaurant is located very near to the University Malaysia Sabah (UMS) and the 1 Borneo Hyper mall, making it a very strategic location and being popular among customers which lives in the surrounding residential estates and also the students.

The history of Casa Raya Restaurant & Catering was started when this restaurant was opened in 15th May 2009. This restaurant is the first branch for the Restauran Kota Raya in Kota Belud. It is managed by the Kota Belud local, Puan Nuraya Binti Hj Sibul.

The future planning for Casa Raya Restaurant & Catering would be expanding its business with the opening for one lot of shop office which would be reserved as an air-conditioned multi-purpose

Chapter 1: Nature of Business of Casa Raya Restaurant

1.1    Nature of service

          Casa Raya Restaurant & Catering being one of the newest restaurants in Kota Kinabalu which offering a catering services as well as multi-purpose function room.

1.2    Details on Casa Raya Restaurant

Map at the top shows Alamesra  site. There are the entrance junction to Restoran Casa Raya after the main road to Alamesra.

Business hour

7.00am – 12.00am

Location Address

Lot 18, Block c,

Alamesra Plaza Utama.

88400 Kota Kinabalu.

Sabah, Malaysia.

Chapter 2: Product of Casa Raya Restaurant

2.1 Food List

• Tom Yam
• Soto
• Rojak
• Soup
• Local Cakes
• Fried Kueytiaw
• Fried Noodles and Vermicilli
• Fried Rice
• Nasi Campur with several accompanied foods
• Fast Food
• Western Food
• Chinese Food

2.2 Beverage List

• Hot Beverages
• Cold Beverages
• Packet Drinks
• Fruit Juices

Chapter 3: Casa Raya Restaurant competition S.W.O.T

Strength:

Weaknesses:

Our Advantages of proposition Our Capabilities Our Competitive advantages Our USP's (unique selling points) Our Resources, Assets, People Our Experience, knowledge, data Our Financial reserves, likely returns Our Marketing - reach, distribution, awareness Our Innovative aspects Our Location and geographical The price, value, quality of our products Accreditations, qualifications, certifications of our iness Our Processes, systems, IT, communications Cultural, attitudinal, behavioral of our staff ·         Our Management cover, success

Disadvantages of proposition of our business Gaps in capabilities of our business Lack of competitive strength Reputation, presence and reach Financial Own known vulnerabilities Timescales, deadlines and pressures Cash flow, start-up cash-drain Continuity, supply chain robustness Effects on core activities, distraction Reliability of data, plan predictability Morale, commitment, leadership Accreditations, etc Processes and systems, etc ·         Management cover, succession

Opportunities:

Threats:

Market development Competitors' vulnerabilities Industry or lifestyle trends Technology development and innovation Global influences New markets, vertical, horizontal Niche target markets Geographical, export, import New USP's Tactics - surprise, major contracts, etc Business and product development Information and research Partnerships, agencies, distribution Volumes, production, economies Seasonal, weather, fashion influences

Political effects Legislative effects Environmental effects IT developments Competitor intentions - various Market demand New technologies, services, ideas Vital contracts and partners Sustaining internal capabilities Obstacles faced Insurmountable weaknesses Loss of key staff Sustainable financial backing Economy - home, abroad Seasonality, weather effects

Chapter 4: Casa Raya Restaurant Pricing

4.1 General Pricing

The pricing in Casa Raya Restaurant based on their menu choosing by customer like, the customers will take one meat, chicken,  or fish and  mix with vegetable then the staff there will count one dished around RM5.00 to RM15.00 it depend on what a customer take it their meal

4.1 Package Pricing

For the package pricing their usually applied from their function their have like a birthday, wedding, celebration like Hari Raya etc.

 Package pricing in their restaurant usually using a banquet service for client who want their   catering service. Like the package price in their restaurant 10 pax is RM348 their meal their prepared 4 dished.

Chapter 5: Casa Raya Restaurant Marketing Plan

5.1 Website Marketing

http://chakrashop.mariniaga.com/main/c_documentdetail.aspx?Key=924&seller=11488

By:

Gerard Jerome Jiniing

DCA 05/09

Asian Tourism International College

                            

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